Bubba Wallace has turned heads this year but he’s also cashed in.
After noosegate and being the only full-time black NASCAR driver Wallace earned $18 million in sponsorship deals and he’s not that good of a driver.
When Wallace announced that he was leaving Richard Petty Motorsports people were shocked, not only did Petty Motorsports stand behind them, they are one of the top organizations in NASCAR.
It’s all makes sense now though…
The driver that forced NASCAR to remove the rebel flag from its venues, made a federal case out of an alleged noose, is teaming up with NBA legend Michael Jordan and NASCAR driver Denny Hamlin.
“Eleven years ago I met Michael Jordan at a then-Charlotte Bobcats game and we became fast friends,” Hamlin wrote on social media. “Not long after, I joined Jordan Brand as their first NASCAR athlete. Our friendship has grown over the years and now we are ready to take it to the next level.”
“Deciding on the driver was easy — it had to be Bubba Wallace.”
“Growing up in North Carolina, my parents would take my brothers, sisters and me to races, and I’ve been a NASCAR fan my whole life,” Jordan said in a statement. “The opportunity to own my own racing team in partnership with my friend, Denny Hamlin, and to have Bubba Wallace driving for us, is very exciting for me. Historically, NASCAR has struggled with diversity and there have been few Black owners. The timing seemed perfect as NASCAR is evolving and embracing social change more and more. In addition to the recent commitment and donations I have made to combat systemic racism, I see this as a chance to educate a new audience and open more opportunities for Black people in racing.”
Hamlin is also using Jordan to get around NASCAR rules, according to the Associated Press:
There’s been speculation for months that Hamlin was organizing some sort of ownership group as he expects NASCAR’s business model to become more favorable for team owners when the “Next Gen” car is released in 2022. NASCAR rules prohibit a current driver from owning a team and driving for another, but Hamlin works around the policy with Jordan as the primary owner.
Jordan became a partial owner of the Bobcats in 2006 and bought the team outright in 2010, restoring the franchise to its original Hornets name. Hamlin has been a longtime season-ticket holder with courtside seats along the visitors’ bench.
In a statement announcing his team change Wallace said, “I am grateful and humbled that they believe in me and I’m super pumped to begin this adventure with them.”
There is a reckoning coming, fans do not like the politicization of their sports. NBA playoff games have seen at least a 20% drop viewership. Over the past few years, the NFL has seen almost a 40% drop in viewership. Those 15 % drops in viewerships over time really start to add up. Television networks pay an enormous amount of money to get the rights to air these sports. If we stop watching ad revenue drops, contracts get lower, and eventually, player contracts won’t be as big as they used to be.
Sports was once a place were you could hid from the world and just enjoy a game, now it’s turning into CNN and Americans don’t like it. The left has been trying to get their hooks into NASCAR and it looks like they were successful, RIP NASCAR.